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Understanding Unsolicited Bids: What They Are, How They Work, and Real-life Examples

Last updated 03/15/2024 by

Alessandra Nicole

Edited by

Fact checked by

Summary:
Unsolicited bids, also known as hostile bids, are offers made to purchase companies not actively seeking buyers. This article delves into the workings of unsolicited bids, their motivations, defenses against them, and provides examples to illustrate their impact on corporate landscapes.

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Unsolicited bids explained: how they work, types, and examples

An unsolicited bid, often referred to as a hostile bid, is an offer to purchase a company that is not actively seeking a buyer. It typically arises when the potential acquirer sees value or strategic benefit in the target company.

Understanding unsolicited bids

Unsolicited bids are initiated by the potential acquirer without the target company’s invitation or consent. They can lead to subsequent bids from other parties, potentially triggering bidding wars or takeover battles. While unsolicited bids can involve both private and public companies, they gained prominence in the 1980s due to opportunities presented by undervalued or mismanaged firms.

Types of bids

Unsolicited bids can take various forms, including:
1. Hostile bids: When the target company resists the acquisition attempt.
2. Friendly bids: When the target company welcomes the acquisition attempt.
3. Competitive bids: When multiple parties make unsolicited offers, leading to a bidding war.
4. Strategic bids: When the acquirer targets the company for specific strategic reasons, such as gaining market share or accessing proprietary technology.

How unsolicited bids work

Unsolicited bids are typically the result of the potential acquirer’s strategic analysis and assessment of the target company’s value. The acquirer may approach the target company directly with an offer, bypassing any formal sale processes. If the target company rejects the initial bid, the acquirer may revise the offer or seek to engage with the company’s shareholders directly.

Why companies make unsolicited bids

Companies may pursue unsolicited bids for various reasons, including:
  • Strategic expansion: Acquiring the target company to expand market share or geographic reach.
  • Access to resources: Gaining access to proprietary technology, intellectual property, or human capital.
  • Profitability: Identifying potential synergies or cost-saving opportunities through the acquisition.
  • Competitive advantage: Preventing competitors from gaining an advantage or consolidating market power.

Defenses against unsolicited bids

Target companies have several mechanisms to defend against unsolicited bids, including:
  • Outright rejection: Rejecting the bid outright if it is not in the company’s best interest.
  • Poison pills: Implementing shareholder rights plans to dilute the acquirer’s stake in the company.
  • Golden parachutes: Providing lucrative severance packages for key executives in the event of a takeover.
  • An unsolicited bid, often referred to as a hostile bid, is an offer to purchase a company that is not actively seeking a buyer. White knight defense: Seeking a more favorable acquisition offer from a friendly bidder.

Example of an unsolicited bid

To illustrate, consider the following scenario:
Company ABC makes an unsolicited offer to purchase Company DEF, aiming to expand market share and acquire cutting-edge technology. Despite initial rejection, subsequent bidding from other parties leads to a successful acquisition by Company XYZ.
WEIGH THE RISKS AND BENEFITS
Here is a list of the benefits and the drawbacks to consider.
Pros
  • Can lead to increased market share and profitability
  • Provides opportunities for strategic expansion
  • Access to proprietary technology and resources
Cons
  • Can lead to resistance and hostility from target company
  • Potential for bidding wars, increasing acquisition costs
  • May face regulatory hurdles and public scrutiny

Frequently asked questions

What are the risks associated with unsolicited bids?

Unsolicited bids can lead to increased acquisition costs due to bidding wars and regulatory scrutiny. Additionally, they may result in hostility from the target company’s management and shareholders.

How do unsolicited bids differ from friendly takeovers?

Unsolicited bids occur when the target company is not actively seeking a buyer and may resist the acquisition attempt. In contrast, friendly takeovers involve mutual agreement between the acquirer and the target company.

What legal and regulatory considerations are involved in unsolicited bids?

Unsolicited bids may face regulatory hurdles, including antitrust reviews and shareholder approval requirements. Companies must also comply with securities laws and regulations governing tender offers and proxy solicitations.

Key takeaways

  • Unsolicited bids are offers to purchase companies not actively seeking buyers.
  • Companies may make unsolicited bids to gain market share, access technology, or limit competition.
  • Defenses against unsolicited bids include outright rejection, poison pills, and employee stock ownership plans.
  • Hostile takeovers involve acquiring a company against its management’s wishes.
  • Mergers combine companies, while acquisitions involve one company purchasing another.

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