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What Is Asset Management, and What Do Asset Managers Do

Last updated 03/28/2024 by

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Summary:
As you build wealth and invest in your future, it’s important to understand the role of asset management and how it can help you achieve your financial goals. Asset management is the process of managing a client’s investment portfolio, with the goal of maximizing returns while minimizing risks. Asset managers are the professionals responsible for overseeing these portfolios and making investment decisions on behalf of their clients.

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What is asset management

At its core, asset management involves managing a range of assets, from stocks and bonds to real estate and commodities. Asset managers work with clients to understand their investment goals and develop a customized investment strategy that aligns with their unique financial situation. The ultimate goal of asset management is to help clients grow their wealth over time while minimizing the risk of loss.

Types of asset management

Asset management comes in many different forms, with each type offering unique benefits and drawbacks. Some of the most common types of asset management include:
  • Active vs. passive management: Active asset management involves making regular adjustments to a portfolio in an attempt to outperform the market. Passive management, on the other hand, involves tracking a specific market index, such as the S&P 500, and making minimal changes to the portfolio over time.
  • Discretionary vs. non-discretionary management: Discretionary asset management gives asset managers the authority to make investment decisions on behalf of their clients without seeking prior approval. Non-discretionary management requires asset managers to seek approval from their clients before making any investment decisions.
Each type of asset management comes with its own set of benefits and drawbacks. For example, active management may lead to higher returns but also carries a higher level of risk, while passive management may lead to lower fees but may not provide the same level of returns as active management.

How asset managers work

Asset managers typically follow a structured process when managing a client’s portfolio. This process involves:
  • Conducting market research and analysis: Asset managers conduct in-depth market research and analysis to identify investment opportunities and determine the best investment strategies for their clients.
  • Developing investment strategies: Based on their research and analysis, asset managers develop a customized investment strategy for their clients that aligns with their investment goals and risk tolerance.
  • Monitoring investment performance: Asset managers regularly monitor the performance of their clients’ investments, making adjustments to the portfolio as needed to maximize returns and minimize risks.
Risk management is a critical component of asset management, as asset managers work to minimize risk by diversifying investments across different asset classes and markets.

Cost of asset management

Asset management fees can vary widely depending on the type of service provided and the amount of assets being managed. Some common types of asset management fees include:
  • Percentage of assets under management: Many asset managers charge a percentage of the total assets they are managing, typically ranging from 0.5% to 2% per year.
  • Fixed fees: Some asset managers charge a fixed fee for their services, regardless of the amount of assets being managed.
  • Performance-based fees: Performance-based fees are tied to the performance of the portfolio. If the portfolio performs well, the asset manager may receive a higher fee, while underperformance may result in lower fees.
It’s important to carefully review the fee structure of any asset management firm before signing on, as fees can have a significant impact on investment returns over time.

Example of asset management

To better understand how asset management works in practice, consider the following example:
Suppose you have $1 million in investable assets and are looking to build a diversified investment portfolio that maximizes returns while minimizing risks. You hire an asset manager who conducts market research and analysis to identify the best investment opportunities for your portfolio. Based on their research, the asset manager recommends a combination of stocks, bonds, and real estate investments that align with your investment goals and risk tolerance.
Over time, the asset manager regularly monitors the performance of your investments and makes adjustments to the portfolio as needed to maximize returns and minimize risks. For example, if one investment is underperforming, the asset manager may recommend selling it and investing in a different asset to maintain the desired level of diversification.
As the value of your investments grows, the asset management fees you pay will increase as well. However, the goal is for the investment returns to far outweigh the fees paid, resulting in a net increase in your overall wealth.
PRO TIP: Diversification can help reduce risk and increase potential returns by spreading your investments across multiple areas of the market. Additionally, regularly monitoring and adjusting your portfolio to ensure it stays diversified can help you achieve your financial goals over the long term.

Frequently asked questions

Who can benefit from asset management?

Anyone with investable assets can benefit from asset management, as it provides access to professional investment advice and can help to maximize returns while minimizing risks.

How do I choose an asset management firm?

When choosing an asset management firm, consider factors such as their track record of performance, their fee structure, and their approach to risk management. It’s also important to choose a firm that aligns with your investment goals and values.

What is the difference between asset management and wealth management?

Asset management specifically involves managing a client’s investment portfolio, while wealth management encompasses a broader range of financial services, including tax planning, estate planning, and retirement planning.

Key takeaways

  • Asset management involves managing a client’s investment portfolio to maximize returns while minimizing risks.
  • There are several different types of asset management, including active vs. passive management and discretionary vs. non-discretionary management.
  • Asset managers follow a structured process that involves conducting market research and analysis, developing investment strategies, and monitoring investment performance.
  • Asset management fees can vary widely depending on the type of service provided and the amount of assets being managed.
  • Choosing the right asset management firm involves considering factors such as performance, fees, and risk management.

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