Overview of Insurtech & Its Impact on the Insurance Industry


Insurtech, a fusion of “insurance” and “technology,” is reshaping the insurance industry through innovative tech solutions. This article explores the impact of insurtech on insurance, its significance, key technologies, and notable companies driving this change.

Understanding insurtech

Insurtech, short for insurance technology, represents a paradigm shift in the insurance sector. This dynamic field leverages cutting-edge technologies to enhance efficiency and offer a more personalized insurance experience.

Revolutionizing insurance with data

Insurtech utilizes data analysis, IoT (Internet of Things), and AI (Artificial Intelligence) to redefine risk assessment and pricing. By harnessing data from various sources, insurtech companies create precise risk profiles, resulting in competitive pricing for insurance products.

Comparable to fintech

Insurtech shares similarities with fintech, as both disrupt and modernize traditional industries. While fintech revolutionizes finance, insurtech is reshaping the insurance landscape.

Importance of insurtech

Insurtech brings several advantages to the insurance industry:

  • Enhanced Customer Experience: Insurtech engages customers in selecting tailored coverage through self-service online platforms.
  • Promotes Efficiency: Customers can explore insurance options online, eliminating wait times and streamlining processes.
  • Emphasizes Individuality: Data-driven insights enable insurers to offer more customized and reliable coverage.
  • Improves Flexibility: Insurtech provides flexible, short-term, and transferable insurance plans.
  • Reduces Operating Costs: Online operations reduce overhead costs for insurtech companies.
  • Potential Fraud Reduction: Data and AI can detect fraudulent activities, protecting both insurers and policyholders.

What insurance areas does insurtech solve?

Claims management

Insurtech automates claims processing, reducing manual reviews, and detecting fraud. Technology streamlines compensation disbursement and validation.


Automated underwriting assesses risk profiles and determines coverage and premiums based on data analysis, improving accuracy.

Contract execution

Blockchain technology enables smart contracts, automating policy execution based on predefined conditions.

Risk mitigation

Big data analysis helps insurers identify and mitigate risks, enhancing overall risk management.

Innovations driving insurtech change

Insurtech relies on several key technologies:

Artificial Intelligence/Machine Learning

AI and machine learning automate tasks and enhance customer interactions.


Automation tools streamline processes, reducing the need for manual intervention.

Big Data

Big data analytics provide insights into customer behavior and risk assessment.


Blockchain ensures secure, tamper-proof record-keeping and enables smart contracts.


Drones assess properties, evaluate damage, and enhance claims processing.

Internet of things (IoT)

IoT devices provide real-time data, enabling personalized pricing and risk assessment.

Insurtech companies

Several insurtech companies are at the forefront of industry innovation:

  • Lemonade: Offers various insurance policies directly through a mobile app, focusing on digital claims processing.
  • Dacadoo: Utilizes consumer devices to assess risk and adjust coverage in real-time based on lifestyle improvements.
  • Bdeo: Employs AI and chatbots to streamline claim processing, minimizing adjuster errors.
  • Etherisc: Utilizes blockchain for smart contracts, automating policy execution based on real-world events.
  • Avinew: Uses IoT technology to offer lower premiums based on driving habits and data from onboard devices.

Criticism of insurtech

While insurtech offers innovation, it faces challenges:

  • Regulatory Hurdles: The highly regulated insurance industry presents obstacles for insurtech startups.
  • Privacy Concerns: The collection of extensive personal data raises privacy issues for some customers.

What does insurtech mean?

Insurtech, derived from “insurance” and “technology,” represents a transformative industry that employs modern innovations to revolutionize traditional insurance practices.

Is insurtech a component of fintech?

Insurtech and fintech are distinct industries, each modernizing their respective sectors. Insurtech focuses exclusively on insurance, while fintech pertains to financial services.

How does insurtech make money?

Insurtech generates revenue by minimizing operational costs through automation, offering competitive pricing, and eliminating physical offices.

Is insurtech better than traditional insurance?

The preference between insurtech and traditional insurance depends on individual needs and preferences. Insurtech offers convenience, customization, and efficiency, while traditional insurance may provide a personal touch.

Insurtech is reshaping the insurance industry by leveraging technology to improve efficiency, tailor coverage, and reduce costs. While it presents challenges, insurtech offers a promising future for insurance customers seeking a more dynamic and adaptable experience.

Examples of insurtech

Insurtech is a dynamic field with numerous innovative companies reshaping the insurance landscape. Here are a few notable examples:


Explore how these companies are driving insurtech forward.


Lemonade directly sells insurance coverage via a custom mobile app. This coverage is sold directly to the customer as opposed to being transmitted via brokers. Insurance policies include renters’ insurance, homeowners’ insurance, pet insurance, and auto insurance. All insurance claims processing is performed through the digital platform.


Dacadoo leverages consumer devices such as phones and smartwatches to gather information via an integrated API. This information crafts individual consumer profiles that allow Dacadoo to assess risk in real-time and adjust profiles based on positive or negative life improvements.


Bdeo leverages artificial intelligence to improve the claim processing experience. Bdeo relies on chatbots to interact with customers to gather claim information. The chatbot gives direction on what information is needed, how to photograph the damage, and where to input information. Then, remote adjusters analyze the information provided. The company also leverages a computer vision model that utilizes technology to minimize adjuster misevaluations.

Frequently asked questions about Insurtech

What is the primary goal of insurtech?

The primary goal of insurtech is to leverage technological innovations to enhance efficiency, accuracy, and customer experience within the insurance industry.

How does insurtech differ from traditional insurance?

Insurtech differs from traditional insurance by utilizing advanced technologies such as AI, IoT, and big data to streamline processes, offer customized policies, and provide more competitive pricing.

What technologies are driving the growth of insurtech?

Insurtech growth is driven by technologies like artificial intelligence, machine learning, automation, big data analytics, blockchain, drones, and the Internet of Things (IoT).

How does insurtech impact the customer experience?

Insurtech enhances the customer experience by offering self-service options, personalized coverage selection, and quick access to information, reducing the need for in-person interactions.

What are the challenges facing insurtech companies?

Insurtech companies face challenges related to regulation, data privacy, and the reluctance of traditional insurers to collaborate with startups.

Is insurtech a component of fintech?

Insurtech and fintech are distinct industries, but they both leverage technology to disrupt traditional financial services. Insurtech focuses exclusively on insurance, while fintech encompasses a broader range of financial services.

How can I choose between insurtech and traditional insurance?

The choice between insurtech and traditional insurance depends on your preferences. Insurtech offers convenience, customization, and efficiency, while traditional insurance may provide a more personal touch. Evaluate your needs and priorities to make an informed choice.

What is the future outlook for insurtech?

The future of insurtech looks promising, with continued technological advancements and increased adoption. As insurtech companies refine their models and user-friendly approaches, they may gain more acceptance from traditional insurers and consumers alike.

Key takeaways

  • Insurtech leverages technology to enhance efficiency and competitiveness in the insurance industry.
  • Data analysis, AI, IoT, and other technologies enable insurtech to offer personalized policies and pricing.
  • Insurtech enhances the customer experience through self-service options and quick access to information.
  • Notable insurtech companies like Lemonade, Dacadoo, and Bdeo are driving innovation in the sector.
  • Challenges for insurtech include regulation, data privacy, and traditional insurers’ reluctance to collaborate.
  • Insurtech and fintech are distinct but share the goal of modernizing their respective industries.
  • Choosing between insurtech and traditional insurance depends on individual preferences and needs.
  • The future of insurtech looks promising with continued technological advancements and growing adoption.
View Article Sources
  1. Insurtech – National Association of Insurance commissioners
  2. Insurtech Market  – Grand View Research
  3. Insurance Commission Insurancecommission.gov.ph