in Business Loans

Unaffiliated Visit Site Find My Best Rate



in Business Loans

Not enough votes for recommendation

Not enough votes for recommendation

Cast your vote
Cast your vote

Would you recommend ForwardLine to your friends?

Thanks for your vote!

Thanks for your vote!

You voted: May or may not recommend


ForwardLine provides small business owners with alternative financing. It was the first lender in the United States to offer merchant loans and merchant cash advances to businesses. Craig Coleman, the CEO and founder, launched ForwardLine in 2003 when he realized there was a demand for small business loans that was not being met.

How Does ForwardLine Work?

ForwardLine has two credit products: merchant loans and merchant cash advances. Both credit products are short-term loans where the payment is based on the sales of the business. Payments are collected either as a percentage of the business’ sales or a fixed daily amount.

The only difference between a merchant loan and a merchant cash advance is that a merchant cash advances is a nonrecourse loan. If a borrower were to go out of business, it would not have an obligation to pay merchant cash advances, but it would have a duty to repay merchant loans.

To qualify for a loan, businesses must have been in business for at least one year have a minimum of $150,000 in annual sales. Businesses that don't have credit card sales can still qualify for a loan.

What Are ForwardLine Interest Rates?

ForwardLine does not provide a range of APRs. The final APR on some loans depends on how fast the loan is repaid. Instead, ForwardLine prefers to present loan costs as a fixed fee based on the loan amount. Loans can have a fixed fee as low as 11.99%.

To illustrate, a $10,000 loan with a 12-month term will have a 23.2% APR. However, ForwardLine links repayments to business’ sales. There will be months when the company pays more and some months when they pay less.

How Much Money Can I Borrow From ForwardLine?

ForwardLine will lend usually lend two times a business’ monthly sales, up to a maximum of $2 million. For instance, a company that generates $10k in monthly sales could qualify for a loan of $20k.

Which States Does ForwardLine Operate In?

ForwardLine provides loans to merchants in all 50 states.

What Is ForwardLine Application Process Like?

Borrowers can fill in an online application form or call ForwardLine’s helpline. The process is fast. Borrowers get an instant credit decision. There are no application or origination fees to pay, and borrowers can have their funds deposited within one day. Over 50 percent of borrowers are approved.

How Is ForwardLine Better than Other Lenders?

ForwardLine has higher interest than some prime business loans, but it is very competitive when compared to other alternative financing providers for small businesses. It provides a simple, transparent, and affordable way for small companies to access financing.

  • Borrowers can get approved within a few minutes
  • You can choose whether to have fixed daily payments or to pay a percentage of your daily credit card sales
  • ForwardLine can deposit funds within one day.
SUPERMONEY Disclosure: is an independent, advertising-supported service. The owner of this website may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. Read more...


  • Headquarters
  •   21700 Oxnard Street, Suite 1450
    Woodland Hills, CA 91367 USA
  •   Visit Site


Alaska Alabama Arkansas Arizona California Colorado Connecticut Washington, D.C. Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming
  Available in 50 states and Washington, D.C.
  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Washington, DC
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming

Feature Breakdown

Credit Score Range 640 - 850
850 300 640
Immigration Status Considered
  • U.S. Citizen
  • U.S. Permanent Resident
Employment Statuses Considered
  • Self-Employed
Military Status
  • Non-Military
  • Veterans
Minimum Months in Business 12
Minimum Revenue $100,000
Verification Documents Required
  • Proof of Identity
  • Proof of Income
Loan Amount Up to $2M
Loan Term (Months) 6 - 60
APR 10% - 26%

Be the first to rate


Would you recommend ForwardLine to your friends?

Before we publish your vote:

Please explain your vote by sharing your experience.

Writing a review increases the credibility of your vote and helps your fellow users make a better-informed decision.

Please write a review to submit your vote
Cancel my vote
(will require moderator approval)

Other Business Loans