TrustLeaf is an online platform that helps entrepreneurs raise capital from their friends and family. The company provides loan documentation and a platform from which startups can promote their businesses. Unlike other traditional crowdfunding platforms, TrustLeaf campaigns are private and entrepreneurs control who is allowed to invest in the company.

Every year 6 million startups open their doors for business. An estimated 38% of new startups rely on loans from friends and family, according to data compiled by Fundable, and 65% of them worry that owing money will affect their relationships. TrustLeaf services help reduce the awkwardness and complications of borrowing from friends and family.

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