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20 Crazy Facts You Never Knew About Social Media

Last updated 01/19/2024 by

Jennifer Leonhardi
Discover 20 astounding facts about social media that reveal its immense impact, unexpected origins, and surprising trends. This article delves into the lesser-known aspects of these digital platforms, offering a comprehensive and eye-opening view of the social media landscape.
Social media is more than just a way to stay connected; it’s a digital universe with its own astonishing realities. Here, we uncover 20 facts about social media that are as fascinating as they are surprising.

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20 facts you probably don’t know about social media

1. The inception of social media, launched in 1997, is considered the first social media platform, allowing users to create profiles and ‘friend’ others.

2. Facebook’s staggering growth

From 1 million users in 2004, Facebook skyrocketed to over 3.1 billion users by 2024.

3. Daily time spent on social media

On average, people spend around 145 minutes per day on social media.

4. Social media in outer space

In 2009, an astronaut sent the first tweet from space.

5. The fastest-growing social platform

TikTok, launched in 2016, became the fastest-growing social media app, reaching 1 billion users in just four years.

6. Twitter’s original name

Twitter, well X, was initially called “Twttr.”

7. The most-liked Instagram post

A picture of an egg holds the record for the most-liked Instagram post.

8. LinkedIn’s professional network

Two professionals join LinkedIn every second.

9. YouTube’s massive viewership

YouTube users watch over 1 billion hours of video each day.

10. Facebook’s massive photo library

Over 350 million photos are uploaded to Facebook daily.

11. The hashtag phenomenon

The first hashtag ever used on Twitter was #barcamp in August 2007.

12. WhatsApp’s massive messaging

Over 100 billion messages are sent on WhatsApp every day.

13. Social media and e-commerce

90% of Instagram users follow at least one business.

14. Snapchat’s ephemeral content

Over 3 billion snaps are created daily on Snapchat.

15. The power of social influencers

Influencer marketing is set to become a $15 billion industry by 2022.

16. Social media’s role in emergencies

During natural disasters, social media is increasingly used for real-time information and relief coordination.

17. Social media in job hunting

70% of employers use social media to screen candidates during the hiring process.

18. The impact on retail

81% of shoppers research products on Instagram and Facebook before making a purchase.

19. The age of social media users

Over 30% of all seniors over 65 are on Facebook.

20. Global reach

More than half of the world’s population uses social media.
Social media’s widespread use brings both positive and negative aspects to consider.
  • Enhanced global communication
  • Access to vast information
  • New marketing and business opportunities
  • Privacy and security concerns
  • Potential spread of misinformation
  • Impact on mental health and well-being

Frequently asked questions

What was the first-ever social media site?, launched in 1997, is considered the first social media site.

How many people use social media worldwide?

As of 2021, there are over 4 billion social media users globally.

Can social media be used effectively in emergencies?

Yes, social media has become a crucial tool for real-time information and coordination during emergencies, such as natural disasters and crises.

What is the most-liked post on Instagram?

As of now, the most-liked post on Instagram is a photo of an egg, which was part of a campaign to set a world record.

How has social media influenced the job market?

Social media has significantly transformed the job market, with many employers using these platforms for candidate screening and job advertising.

Key takeaways

  • Social media’s origins can be traced back to in 1997.
  • Platforms like Facebook and TikTok have shown unprecedented growth in user numbers.
  • Unique aspects of social media include its use in space, in emergencies, and in influencing global politics and commerce.
  • It’s not just for the young; a significant portion of seniors are active on social media.
  • The influence of social media spans from enhancing global communication to raising privacy and mental health concerns.

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Jennifer Leonhardi

Jennifer Leonhardi was born and raised on Catalina Island, giving her a unique small town perspective and focus on community. With a degree in Sociology, she now primarily enjoys writing, largely based on her own experiences, on topics such as financial assistance programs, issues concerning the home and family, and socioeconomic trends.

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