Bank Smartly Brings New Approach to Checking at U.S. Bank

For most people, one of the first things to do at a new bank or credit union is open a checking account. However, as essential as a checking account is, few accounts come with the same rewards or interest rates that credit cards or savings accounts come with. For U.S. Bank, this was something to change with the Smartly Checking account.

For consumers who meet certain income requirements but have an account balance below $20,000, Smartly Checking automatically waives monthly maintenance fees for the account. On top of this, the major institution will offer four different tiers of rewards, ranging from higher saving account interest rates, waived ATM fees, and money off mortgage closing costs.

Smartly Checking represents just one of several steps U.S. Bank has taken to improve customer experience. In addition to this new checking account, U.S. Bank eliminated non-sufficient fund fees for consumer accounts and instituted the U.S. Bank Overdraft Fee Forgiven program. This program now allows customers 24 hours to replenish an overdrawn account before fees are charged, helping consumers gain better control over their finances.

U.S. Bank, with nearly 70,000 employees and $554 billion in assets, is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. The Minneapolis-based bank blends its relationship teams, branches and ATM network with digital tools that allow customers to bank when, where and how they prefer.

U.S. Bank is committed to serving its millions of retail, business, wealth management, payment, commercial, corporate, and investment customers across the country and around the world as a trusted and responsible financial partner. This commitment continues to earn a spot on the Ethisphere Institute’s World’s Most Ethical Companies list and puts U.S. Bank in the top 5% of global companies assessed on the CDP A List for climate change action.