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Does Ulta Take Apple Pay Or Google Pay?

Last updated 03/15/2024 by

Miriam Belen-Rodriguez

Edited by

Fact checked by

Ulta Beauty provides its customers with a range of payment options. As technology advances, digital payment methods like Apple Pay and Google Pay are becoming increasingly popular due to their convenience and security. This article explores the various payment methods available at Ulta and delves into the specifics of some of the most popular digital payment options.
When shopping at Ulta Beauty, customers are met with a vast selection of beauty products. Ensuring a smooth and hassle-free payment process is essential for a delightful shopping experience. With the rise of digital payment methods, many wonder about the options Ulta offers. Dive in to discover more.

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Does Ulta accept Apple Pay?

Yes, the good news for Apple enthusiasts is that Ulta Beauty stores do accept Apple Pay for in-store purchases. However, while the Ulta mobile app supports Apple Pay, the main website currently does not. This means for online shopping via the website, other payment methods would be required.

How to pay at Ulta with Apple Pay: A simple guide

Using Apple Pay at Ulta is straightforward. Once you’ve added your credit or debit card to your Apple Wallet, simply hold your iPhone or Apple Watch near the contactless reader at the checkout point. For those shopping via the Ulta mobile app, Apple Pay can be selected as the payment method, ensuring a quick checkout process.

How to use Apple Pay at Ulta

Here’s a quick guide on how to set up Apple Pay:
  1. Ensure your iPhone or Apple Watch has Apple Pay set up with a valid credit or debit card added to the Apple Wallet.
  2. Shop for your desired beauty products at an Ulta Beauty store.
  3. When you’re ready to check out, approach the payment terminal.
  4. Double-click the side button on your iPhone or Apple Watch to activate Apple Pay.
  5. Hold your device near the contactless reader, with the top of your iPhone or the face of your Apple Watch facing the reader.
  6. Wait for a subtle vibration or beep, indicating the payment is complete.
  7. Collect your receipt and enjoy your purchase!

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Benefits of using Apple Pay at Ulta

Opting for Apple Pay at Ulta comes with several advantages:
  • Contactless payments are generally safer than traditional methods.
  • It offers the convenience of not carrying physical cards.
  • Apple Pay is more hygienic, reducing contact with potentially contaminated surfaces.

Does Ulta accept Google Pay?

No, as of the latest information available, Ulta Beauty does not accept Google Pay for its transactions. However, it’s always a good idea to check Ulta’s official website or inquire in-store for the most up-to-date payment methods. While Ulta may not support Google Pay, they do offer other payment options such as Apple Pay, PayPal, and Afterpay, especially for online purchases via their mobile app.
Rob Whaley, Finance Specialist at Horizon Finance Group, once remarked, “Google Pay and Apple Pay make it easy to pay with your phone, which is super convenient. You can make fast and secure transactions using them. But here’s the thing: some stores might accept Apple Pay more because it’s got a big Apple ecosystem. Google Pay is catching up but is less widely accepted everywhere.” This perspective sheds light on the broader landscape of digital payments and their acceptance in various retail environments.

Navigating the landscape: Google Pay acceptance among Ulta’s competitors

In today’s digital age, the convenience of contactless payments like Google Pay is reshaping the shopping experience. While Ulta Beauty has its stance on digital payment methods, what about its main competitors? Let’s delve into the world of beauty retail and explore how brands like Sephora, Macy’s, and Sally Beauty are adapting to the Google Pay wave.


Google Pay Adoption: Sephora accepts Google Pay as one of their payment methods in-store. This means that if you’re a Google Pay user, you can benefit from a seamless checkout experience at Sephora.
Competition With Ulta: Sephora is a direct competitor to Ulta Beauty, offering a wide range of beauty and skincare products. Both brands have a strong presence in the beauty industry and cater to a similar target audience.


Google Pay Adoption: As of July 13, 2023, Macy’s accepts Google Pay. This provides customers with an additional convenient payment option, especially for those who prefer contactless payments.
Competition With Ulta: While Macy’s is primarily known as a department store, it also has a beauty section that competes with Ulta. Macy’s beauty section offers a variety of brands, some of which overlap with Ulta’s offerings.

Sally Beauty

Google Pay Adoption: As of June 21, 2023, Sally Beauty does not accept Google Pay. This might limit the payment options for customers who prefer using Google Pay for their purchases.
Competition With Ulta: Sally Beauty is a specialty retailer and distributor of professional beauty supplies. While it caters to both professionals and retail customers, its product range and target audience might differ slightly from Ulta. However, there’s still a competitive overlap, especially in the retail beauty space.
In conclusion, among Ulta’s main competitors, Sephora and Macy’s have adopted Google Pay, enhancing the shopping experience for their customers. On the other hand, Sally Beauty has yet to integrate Google Pay as a payment option. As the adoption of contactless payments continues to grow, it’s crucial for retailers to stay updated and offer multiple payment options to cater to customer preferences.

Pro Tip

Did you know that the very first Ulta store opened its doors in the suburbs of Chicago in 1990? Fast forward to today, and Ulta has become a beauty behemoth with over 1,000 stores nationwide. Each store is approximately 10,000 square feet in size and includes a full-service salon. But what’s even more intriguing is the fact that Ulta won’t reveal its number-one, top-selling product, comparing it to asking them to pick their favorite child! They do, however, boast a staggering assortment of over 20,000 products from 500 different brands. And for those loyal to Ulta, there’s the Ultamate Rewards loyalty program. With 26 million members enrolled, those who spend $450 in a calendar year can reach Platinum status, earning points 25% faster and getting early access to new product launches.

Other payment methods accepted by Ulta

Ulta Beauty, a renowned cosmetics and beauty store, offers a variety of payment methods to cater to the diverse preferences of its customers. Whether you’re shopping in-store or online, Ulta ensures a seamless checkout experience by accepting a wide range of payment options. Let’s delve into the different payment methods accepted by Ulta:
Payment MethodCan be used in store?Can be used online?
Ultamate Rewards MastercardYesYes
Ultamate Rewards (Store) Credit CardYesYes
Credit Cards (Visa, Master Card, Discover, American Express)YesYes
Apple PayYesYes (App Only)
Ulta Beauty plastic Gift Card and eGift cardYesYes
Personal checkYesNo
Merchandise creditYesNo

Ulta’s Ultamate Rewards Program: Maximizing benefits with Apple Pay

Ulta Beauty’s Ultamate Rewards program is designed to give back to its loyal customers. As the name suggests, it’s the ultimate way to earn rewards for every dollar spent on beauty products and services at Ulta.

How the Ultamate Rewards Program works:

  1. Shop what you love: For every dollar you spend on products and beauty services at Ulta, you earn points.
  2. Earn even more: By opting into Ulta’s emails and app notifications, you can receive exclusive bonus points offers.
  3. Treat yourself: Accumulated points can be used towards any product or beauty service at Ulta. The more you shop, the more valuable your points become, allowing you to splurge on coveted products and services.

Using Apple Pay with Ultamate Rewards Program:

When shopping at Ulta, using Apple Pay not only offers a secure and swift payment method but also ensures you earn your deserved Ultamate Rewards points. Here’s how:
  • Ensure your Ulta membership is linked to your purchase. This can be done by providing your membership details at checkout.
  • Choose Apple Pay as your payment method. Hold your iPhone or Apple Watch near the payment terminal and authenticate the payment.
  • Once the payment is successful, the points corresponding to your purchase will be added to your Ultamate Rewards account.

Benefits of the Ultamate Rewards Program:

  • Tiered benefits: Ulta offers different membership levels, including Platinum and Diamond, each with its unique perks.
  • Birthday rewards: Members can enjoy special rewards on their birthdays.
  • Exclusive offers: By opting into emails and app notifications, members get access to exclusive bonus points offers.
  • Special discounts: Members can earn up to 20% off on products when making their first purchase using the Ultamate Rewards® Credit Card.
Incorporating Apple Pay into your shopping routine at Ulta not only streamlines the payment process but also ensures you’re maximizing the benefits of the Ultamate Rewards program. It’s a win-win for beauty enthusiasts!

SuperMoney may receive compensation from some or all of the companies featured, and the order of results are influenced by advertising bids, with exception for mortgage and home lending related products. Learn more

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Does Ulta price match?

No, Ulta Beauty does not offer price matching. It’s worth noting that there can be a difference between their online and in-store prices. While some sources suggest that Ulta has a price match policy, the majority, including Ulta’s official website, indicate that they do not price match.

Does Ulta have glow recipe?

Ulta does not directly carry the brand “Glow Recipe.” However, they do have products that are considered dupes or similar to Glow Recipe’s offerings. For instance, Ulta has its own version of a watermelon sleeping mask, which is compared to Glow Recipe’s watermelon sleep mask by some users. It’s always a good idea to check Ulta’s official website or in-store for the most up-to-date product availability.

Does Ulta offers makeup?

Yes, Ulta Beauty offers makeup services. They provide makeup application, makeup lessons, and lash extensions. In stores with a M•A•C boutique, customers can get a professional makeup application by trained M•A•C artists. These artists can do applications and offer expertise on which products to use.

Does Ulta take afterpay?

Yes, Ulta Beauty offers Afterpay as a payment option. Customers can shop for their favorite beauty products and then pay later in 4 equal, interest-free installments. The transaction value must be between $35 and $1,000 on Ulta’s website or mobile app to use Afterpay.

Key takeaways

  • Ulta Beauty accepts Apple Pay for in-store and app purchases.
  • Apple Pay provides a secure and contactless payment method.
  • Ulta Beauty created The Ultamate Rewards Program.

SuperMoney may receive compensation from some or all of the companies featured, and the order of results are influenced by advertising bids, with exception for mortgage and home lending related products. Learn more

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