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Understanding Promotional Certificate of Deposit (CD) Rates: How They Work, Benefits, and FAQs

Last updated 04/16/2024 by

Alessandra Nicole

Edited by

Fact checked by

Summary:
Promotional certificate of deposit (CD) rates, commonly known as bonus CD rates, are special offers provided by financial institutions to attract deposits. These rates typically offer higher returns for a limited time or specific deposit amounts. This article explores the workings of promotional CD rates, their benefits, considerations, and frequently asked questions within the finance industry.

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What is a promotional certificate of deposit (CD) rate?

A promotional certificate of deposit (CD) rate, often termed as a bonus CD rate, is an incentivized interest rate provided by banks and credit unions to encourage individuals to deposit funds into their CD accounts. Unlike standard CD rates, which remain consistent over the CD’s term, promotional CD rates offer an elevated rate of return for a defined period or deposit threshold.

How promotional CD rates work

Promotional CD rates are typically tailored towards short-term CDs and may necessitate a higher minimum investment compared to regular CDs. These rates are advertised as limited-time offers to attract new customers or to incentivize existing customers to increase their deposit amounts.
Upon maturity, a promotional CD automatically renews into a standard CD with the prevailing interest rate, unless the financial institution specifies otherwise. However, some institutions may offer enhanced rollover rates to encourage customers to maintain their investments beyond the promotional period.

Certificates of deposit (CDs) explained

A certificate of deposit (CD) is a low-risk financial instrument with a fixed maturity date and interest rate. CDs offer individuals a guaranteed return on their investment over a specified period, typically ranging from a few days to several years. The principal amount invested in a CD is insured by the Federal Deposit Insurance Corporation (FDIC) for banks and by the National Credit Union Administration (NCUA) for credit unions, up to $250,000 per depositor.
Term lengths for CDs vary, with longer terms generally offering higher interest rates. CDs are ideal for individuals seeking a secure investment option with predictable returns.

Can my rate change during the term of my promotional CD?

Similar to regular CDs, promotional CD rates remain fixed for the duration of the deposit term. However, some financial institutions may offer step-up CDs, where the interest rate increases at specified intervals during the term.

Are promotional CDs subject to early withdrawal fees?

Yes, promotional CDs are subject to early withdrawal penalties, as they are time deposits that restrict access to funds before the maturity date. The specific penalty amount is outlined in the deposit agreement provided by the financial institution.

Does the interest rate change once my promotional CD term ends?

After the promotional CD term ends, the interest rate may revert to the standard rate offered by the financial institution for that term length and deposit amount. Some institutions may offer a higher rollover rate as an incentive to keep funds invested.
WEIGH THE RISKS AND BENEFITS
Here is a list of the benefits and the drawbacks to consider.
Pros
  • Opportunity to earn higher returns than standard CD rates
  • Low-risk investment with FDIC or NCUA insurance coverage
  • Potential for higher rollover rates at maturity
Cons
  • Early withdrawal penalties may apply
  • Promotional rates may only be available for a limited time or deposit amount
  • Standard CD rates may apply after promotional period ends

Frequently asked questions

Are promotional CDs suitable for long-term investments?

No, promotional CDs are typically designed for short-term investments due to their limited-time promotional rates. For long-term investments, individuals may opt for standard CDs with fixed rates.

Can I add funds to a promotional CD after opening it?

It depends on the terms set by the financial institution. Some institutions may allow additional deposits into promotional CDs, while others may not permit it. It’s essential to review the terms and conditions before opening a promotional CD.

Do promotional CDs offer any additional perks?

Some financial institutions may offer promotional CDs with added benefits, such as fee waivers or bonus interest rates on other accounts. Individuals should inquire about any additional perks offered by the institution.

Key takeaways

  • Promotional CDs offer higher returns for a limited time or deposit amount.
  • They are low-risk investments with FDIC or NCUA insurance coverage.
  • Early withdrawal penalties may apply, and standard CD rates may apply after the promotional period ends.

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