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Real Options: What It Is, How to Value, Examples, and Considerations

Last updated 03/19/2024 by

Alessandra Nicole

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Summary:
Explore the world of real options—valuable rights for companies to make decisions regarding business projects and investments. This article delves deep into the concept of real options, their significance, valuation, and real-world examples. Discover how real options impact decision-making in businesses and gain insights into their pros and cons.

What are real options?

Real options are a powerful concept in the world of business and finance. They represent economically valuable rights that a company’s management grants itself. These rights allow for crucial decisions related to business projects and investments. What sets real options apart is their tangible nature; they typically involve physical assets such as machinery, land, buildings, and even inventory, as opposed to financial instruments.
Real options serve as a stark contrast to financial options contracts. Unlike financial options that deal with securities, real options are rooted in the real—physical—world. They cannot be traded on exchanges like financial options; instead, they offer businesses the flexibility to make choices and adjustments based on changing market conditions.

The significance of real options

Real options aren’t just theoretical concepts; they play a pivotal role in practical decision-making within companies. They are choices that a business’s management intentionally reserves the right to make. These choices are essential in responding to evolving economic, technological, or market conditions. The ability to exercise these options fundamentally impacts how businesses evaluate potential investments.
Consider a scenario where a company is contemplating an investment in a new manufacturing facility. This investment doesn’t merely involve constructing a building or purchasing machinery; it opens the door to a realm of real options. By investing in the new facility, the company could obtain real options for introducing new products, consolidating operations, or adapting to changing market conditions. These options are an integral part of the investment assessment, and the company should consider the real option value the facility provides.
But what makes real options unique is their flexibility. They don’t come with the strict obligation to act. Instead, they provide the freedom to choose. For instance, if market conditions change drastically after the new facility is operational, the company may choose to abandon the expansion plans or explore different avenues. This flexibility is a key driver of informed decision-making, as businesses weigh the potential benefits provided by real options.

Real options valuation

Valuing real options can be a complex endeavor. Unlike financial options, where precise calculations can determine the value based on factors like strike prices and market prices, real options often involve more subjective considerations. It’s not a matter of plugging numbers into a formula; it requires a nuanced approach that combines experience and financial valuations.
The challenge lies in assessing the exact financial value of certain real options. Some benefits are intangible, making it difficult to assign a concrete monetary value. For example, if a company embarks on a socially responsible project like building a community center, it may gain intangible benefits. These benefits could make it easier to secure necessary permits or approvals for other projects. However, assigning a numerical value to these benefits can be elusive.
Despite the subjectivity involved, management teams incorporate potential real option value into their decision-making processes. While the value may not be precise, it serves as a significant factor in the assessment. The key distinction between real options and derivative contracts like financial options is that derivatives often have quantifiable values and are exchange-traded, while real options are more fluid and subjective.
Valuation techniques for real options may resemble those used for financial options. In both cases, the current net present value (NPV) of the project plays a crucial role. The NPV represents the expected cash flows from the project, discounted at an appropriate rate. If the expected returns from the project surpass the rate of return that could be earned passively (e.g., a U.S. Treasury bond’s yield), pursuing the project becomes more appealing.
Real options valuation introduces elements from derivatives markets into the equation. The strike price, a concept familiar to derivatives, corresponds to the non-recoverable costs associated with the project. In the world of financial options, the strike price indicates the level at which the options contract converts into the underlying security. In the context of real options, it represents the expenses a company cannot recover if it proceeds with the project. Additionally, the expiration date of a financial options contract is replaced by a timeframe within which a business decision should be made.
Similar to financial options, real options must consider the risk associated with the investment. While financial options have implied volatility, real options must account for real-world uncertainties. These uncertainties may be equivalent to volatility and can be assigned a value in a manner similar to financial options.
Other valuation techniques, such as Monte Carlo simulations, employ mathematical calculations to assign probabilities to various outcomes based on variables and risks. These simulations are especially useful when dealing with complex real options that involve multiple variables and potential scenarios.

Heuristic reasoning

Real options analysis is sometimes described as a heuristic approach. In simpler terms, it’s a rule of thumb—a practical method that allows for flexibility and quick decision-making in a complex and ever-changing business environment. Real options are based on sound financial principles, but they also encompass an element of judgment and, at times, a trial-and-error approach.
Even if a quantitative model is used to value real options, the choice of the model itself relies on judgment and can involve trial and error. The suitability of various models can vary significantly across different firms and even among different projects within the same firm. The flexibility inherent in real options provides the freedom to make optimal decisions, such as when and where to allocate capital expenditures.
Real options offer companies the ability to make choices that maximize flexibility and potential benefits concerning future decisions or choices. This flexibility is particularly valuable in environments where conditions can change rapidly and unpredictably. The real options heuristic recognizes the inherent value of being able to choose among alternatives, even when the objective values of those alternatives cannot be precisely determined.

Choices that fall under real options

Real options can encompass a wide array of choices that corporate managers face, falling under three primary categories related to project management:
  • Project size: Real options related to the size of a project allow for flexibility in expanding, contracting, or both over time, depending on various contingencies.
  • Project lifetime:</strong > These options pertain to initiating, delaying, abandoning, or sequencing the project’s steps. A business may have the right to choose when and how to proceed.
  • Project operations: Options within this category involve flexibility in terms of processes, product mix, operating scale, and more.
Real options are most suitable in situations where the economic environment and market conditions are both highly volatile and flexible. In such conditions, real options offer companies the means to adapt and thrive. However, in stable or rigid environments, their use may not be as advantageous. Real options are also most effective when a firm’s corporate strategy aligns with flexibility, there’s a flow of information, and sufficient funds are available to cover potential downside risks associated with real options.

Real-world example of real options

Consider the McDonald’s Corporation (MCD), which operates restaurants in more than 100 countries. Let’s say the company is evaluating the option to open additional restaurants in Russia. This expansion decision falls under the category of a real option to expand. Calculations would include the investment or capital outlay, covering the costs of constructing new buildings, acquiring land, hiring staff, and purchasing equipment.
However, McDonald’s executives must weigh the revenue potential against the considerable risks, including country-specific and political risk. The latter is notoriously challenging to quantify. There may be an upcoming election that could affect the stability of the country or the regulatory environment. Such uncertainties are challenging to assign exact values.
Consequently, the same scenario may lead to a real option to wait or defer the decision to open restaurants until the political situation becomes clearer. Flexibility is paramount, as the company evaluates its choices concerning the real option to expand.
Weigh the risks and benefits
Here is a list of the benefits and drawbacks to consider.
Pros
  • Real options provide flexibility in adapting to changing market conditions.
  • They allow companies to capitalize on unexpected opportunities.
  • Managers can optimize project decisions based on real option valuations.
  • They are especially valuable in volatile and flexible economic environments.
Cons
  • Valuing real options can be challenging due to their subjective nature and complex nature.
  • Not all projects are suitable for real options analysis, leading to potential misapplication.
  • Real options require careful consideration of real-world uncertainties, making their valuation complex.

Conclusion

Real options are a valuable tool in modern business decision-making. They allow companies to make flexible choices in response to changing market conditions, providing a distinct advantage in volatile and dynamic environments. While valuing real options can be challenging due to their subjective nature, their importance cannot be underestimated. By incorporating real options into their decision-making processes, companies can unlock new opportunities and make better-informed investment assessments, ultimately leading to more adaptive and successful business strategies.

Frequently asked questions

What distinguishes real options from financial options?

Real options are distinct from financial options in that they revolve around tangible assets and grant the right to make decisions about business projects. Financial options, on the other hand, relate to securities and provide the right to buy or sell an underlying asset.

How can real options impact investment assessments?

Real options have a substantial impact on investment assessments by introducing flexibility and adaptability to changing economic and market conditions. This flexibility is often overlooked by traditional valuation methods, making it a valuable addition to the decision-making process.

What are the main challenges in valuing real options?

One of the primary challenges in valuing real options is the subjectivity involved. Many benefits may be intangible, making it difficult to assign precise monetary values to them. Additionally, the fluid nature of real options, combined with real-world uncertainties, further complicates the valuation process.
Furthermore, the choice of valuation model can vary between firms and even among different projects. Real options rely on a combination of quantitative modeling and judgment, making it a unique and challenging aspect of business decision-making.

Key takeaways

  • Real options provide companies with valuable rights to make flexible decisions in the ever-changing business landscape.
  • They introduce a layer of flexibility often overlooked by traditional valuation methods.
  • Valuing real options is a complex process due to the subjective and uncertain nature of some benefits.

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