Ascend Consumer Finance or ascendloan.com is an online lender based in San Francisco, California, that is offering competitive rates to borrowers with tarnished credit by using new risk assessment methods. The startup was founded in 2014 by Stewart Sui, Scott Crawford and Steven Carlson, and has received $1.5 million from venture capital companies Mucker Capital, OCA Ventures and Birchmere Ventures.

How Does Ascend Work?

Ascend provides customers with two loan types: the Ascend Personal Loan, which has fixed interest rates and payments, and the RateReward Loan, which gives borrowers the chance to qualify for lower finance charges by using a new risk evaluation method called adaptive risk pricing. This method allows Ascend to change the interest rates it charges borrowers from month to month based on the financial decisions they make.

Borrowers who make financially responsible decisions such as paying debt accounts on-time, increasing savings balances or reducing their overall debt receive monthly rewards. The monthly finance charges of borrowers are then lowered every month based on the rewards they have earned. Rewards can reduce the interest cost by up to 50 percent. People can even choose to pledge their auto title to reduce the interest expense of their loan by 20% each month.

What Are Ascend's Interest Rates?

Ascend's interest rates range from 27% to 36% depending on borrowers' credit, the loan amount and the rewards they earn. Ascend doesn't charge borrowers initiation fees, application fees or prepayment fees. The only charges borrowers need to consider are the interest rate and late fees, if they don't make payments on time.

How Much Money Can I Borrow with Ascend?

Ascend offers loan amounts ranging from $2,600 to $12,500. The maximum loan amount is determined by credit history and income. Loan terms are for 36 months.

Which States Does Ascend Operate In?

Ascend operates in Alabama, California, Georgia, Illinois, Oregon, Utah, and Missouri.

What Is Ascend's Application Process Like?

Ascend's application process is done entirely online. Ascend must confirm employment history and income before granting a loan, but application turnover times are fast and once approved borrowers receive their funds within the next business day. Deposits are done automatically and payments can also be paid through electronic fund transfers.

How Is Ascend Better Than Other Lenders?

Ascend offers fast loans of up to $12,500 with interest rates ranging from 27 to 36 percent to people with fair or even poor credit by using its proprietary adaptive risk assessment model. Ascend's adaptive risk assessment uses borrowers' FICO score to create a baseline interest rate, but then tweaks it depending on the day-to-day financial decisions borrowers make.

This is an excellent tool to encourage people make better financial decisions and reward those who are working to hard to live down bad financial decisions in the past. This is a promising product with exciting and new loan products. Yet, it is still a very new company and it is still unclear whether the rate discount method they are using is viable in the long term.

  • Interest APR
    27% - 36%
  • Loan Amount
    $2600 - $10000
  • Max Loan Term (Months)
  • Lend to military?
  • Institution Type
    Direct Lender
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0 votes

Ascend is a risk taken on not by the consumer financing company but by the consumer itself. They require more personal and financial information than a mortgage or a federal law enforcement position and if not approved or approved they have enough information to put your entire identity and your loved ones at risk. I have never seen anything like it and alternately thank goodness for cash call and Shoreside lending as they don't play games and our upfront about their process. I don't mind paying sub prime interest rates ... as I pay it off quickly and ascends rate is cheaper, but your chances our very very bad you will be approved even with fair credit. It's a 700 plus fico score company in disguise with a 35 percent APR which is shopped probably to investors on lending club. By the way, try about a 2 week turnaround to be told anything and no one answers the phone. Have a back up plan for sure and ask for a copy of their privacy policy to protect your idenity as this company does require so much information for such a low amount of funding and high interest rate, it is very suspect what they our actually doing. Monitor your credit and your bank accounts closely at least 60 days after applying with ascend and if there is suspicious activity document your experience with this company to present to ca department of consumer finance for review. More Less

0 votes

they said they approved my application. but after I send all the bank statement and ID . They said the can not appove my loan. Now they had all my inflammation plus inked to my bank account. do not know how to trust this company.

0 votes

I looked at a couple different loan options, but what attracted me was the RateRewards idea, where I can earn a lower rate over time. Don't know if I'll be able to do it every month, but we'll see how it goes. Service was great. I was able to put in my documents and they sent me a note that day saying I was approve.

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