CrossCountry Mortgage (Company)

It’s like when you’re searching for your dream home. Your agent shows you a few houses, you try to picture yourself and your family living in them, but nothing completely clicks. Then you walk through the front door of “the one.” And you just know.

That’s how the process went when we decided it was time to refresh our brand with a new logo. We knew we wanted something that represents where CrossCountry Mortgage is today. Something that resonates with our customers and referral partners. Something that can stand alone without our company name or a tagline alongside it. Something striking. We just didn’t know what that looked like. We considered several options that checked almost every box, but we still weren’t sure. Then we saw “the one.” And we just knew. Sometimes — actually, every time — it’s best to go with your gut. Our new logo is simply our initials in a circle, like a stamp of approval. It hit home instantly with us. We hope it will have the same impact on you: when you see it, along with everything else we have to offer, you’ll just know. CrossCountry Mortgage is “the one” for your home financing needs. Founded 16 years ago in Cleveland, CrossCountry Mortgage has realized our original vision of becoming a nationwide, full-service lender that could provide more to our customers. We’re not slowing down or stopping anytime soon. By greatly expanding our mortgage-based solutions, product portfolio and nationwide footprint, we’re well on our way to achieving our ultimate goal: to become America’s leading and most reputable mortgage company.