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Last Updated: 04/18/2025

American Family Life Insurance

from American Family

Last Updated: 04/18/2025

Rating not yet determined4 total votes

1 users are unsure

3 users don't recommend

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Highlights

Term Life Death Benefit Range

N/A

Term Options

Term Life
Level Term

Financial Strength Rating

A(Verified 04/18/2025)

American Family Life Insurance Review

American Family life insurance Pros & Cons

Pros

Cons

Offers life insurance policies that don't require medical exams.
Life policy terms of up to 30 years.
Strong financial rating

Only available in 19 states..
Does not offer a wide selection of life insurance policy types.

American Family is a life insurance carrier based in Madison, WI. The company was founded in 1927 and offers life insurance products in 19 states in the USA.

American Family life insurance FAQ

What types of life insurance products does American Family offer?

Life insurance companies typically offer a wide variety of life insurance options. One of the best ways to save money on life insurance products is to avoid unnecessary coverage. Only purchase life insurance policies and riders you actually need.

Here is a brief description of life insurance options American Family offers.

Term Life Insurance - This is the simplest type of life insurance policy. Term life insurance policies are payable if the insured person dies within a specific period of time, such as 5, 10, or 30 years. American Family life insurance offers term lengths ranging from 10 to 30 years.
Level Term Life Insurance - These are term life insurance policies that have the same fixed premium and payment amount through the duration of the life insurance policy.
Whole Life Insurance - Whole life insurance policies remain in force for the policyholder's entire life, provided premiums are paid. They have a tax deferred cash value, meaning the cash value will not be taxed until funds are withdrawn.

What is SuperMoney's financial rating of American Family?

The financial strength rating of life insurance companies scores its ability to pay contracts and life insurance policies. SuperMoney gives American Family an A or excellent, which is SuperMoney's second highest available score for life insurance companies.

SuperMoney's financial strength rating is primarily based on the average score from independent insurance rating agencies.

SuperMoney Disclosure: SuperMoney.com is an independent, advertising-supported service. The owner of this website may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. Read more...

Editorial Disclaimer: Editorial and user-generated content on this page is not provided or commissioned by the issuer. Opinions expressed here are the author's alone and have not been approved or otherwise endorsed by any financial institution, including those that are advertising partners.

Contact

Headquarters

6000 American Parkway

Madison, WI 53783

Visit Site

Email Support

Hours of Operation

Sunday

Closed

Monday

9:00AM - 5:00PM

Tuesday

9:00AM - 5:00PM

Wednesday

9:00AM - 5:00PM

Thursday

9:00AM - 5:00PM

Friday

9:00AM - 5:00PM

Saturday

Closed

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SuperMoney Net Recommendation Score

Not enough SuperMoney users have reviewed this product to provide a recommendation score or rating.

-75

-1000+100

No one recommends

Everyone recommends

The recommendation score reflects customer satisfaction with a provider. A score of +100 means every customer recommends the provider, while -100 means none of them do. These scores are based entirely on community member votes and are not influenced by partner compensation. SuperMoney removes fake reviews when detected.

American Family Life Insurance Community Reviews

Would you recommend American Family Life Insurance to your friends?

Madeline F.

Nov 10, 2022

May or may not recommend

While shopping around for life insurance, AFL had the worst rates I'd come across. Customer service was great but their rates are just so much higher than any other company I looked at and they had no better options. Ended up going with a different provider.

Bailey P.

Mar 18, 2022

May or may not recommend

There are plenty of other companies that offer coverage in all 50 states in the US that also offer lower coverage than this insurance company. I would recommend those companies before this one for my personal price range.

Hannah M.

Aug 12, 2021

May or may not recommend

The main reason I would say maybe to recommendation is because there are lower coverage amounts available. Also, they are only available in about 29 states. Another pro for this one is that an exam is not required. Who doesn’t love that?

Anonymous

May 2, 2016

May or may not recommend

I've been paying $50 a month for aprox. 30 years on a Universal life policy and now that my husband is 65 I find out the policy will be defunct in 4-6 years and we will have NO life insurance! When we bought this, it was sold as a permanent $50,000 life insurance policy. I don't understand how this can even be legal. They claim it's due to the economy ...Show More

Showing 4 of 4 reviews