Industry Study

Industry Study

2020 Debt Settlement Industry Study

This comprehensive debt settlement industry study investigates multiple data sources to reveal trends and statistics.

The debt settlement industry has grown rapidly since 2005, when it first became a widely available option for consumers. Although still a controversial financial service, it is now a significant part of the debt relief sector. This study compiles available data sources in search of a better understanding of how the industry works.

In the United States, the debt settlement industry is made up of 226 privately owned firms (as of September 2019). The industry is dominated by 14 companies that deal with 67 percent of all debt settlements. Data on debt settlement firms are not easily available. Debt settlement firms have limited to no reporting requirements. So, publicly available sources of revenue and debt settlement statistics are scarce.

This report is based on data published by the Federal Reserve Bank, the Consumer Financial Protection Bureau, the Center of Responsible Lending, and reports prepared for the American Fair Credit Council by Hemming Morse LLP and John Dunham & Associates.

What is a debt settlement?

A debt settlement is an agreement to reduce the balance a creditor will accept as payment in full. Instead of declaring bankruptcy, consumers negotiate terms that will allow them to resolve debts they can’t afford to pay in full. Consumers can negotiate directly with lenders or hire debt resolution professionals.

The debt settlement industry is composed of private companies that help debtors negotiate with lenders to reduce the amount they owe in exchange for a lump-sum payment or a series of installment payments.

How does debt settlement work?

Debt settlement is based on the idea that if you don’t make payments, creditors may accept a lower amount to avoid the risk of a borrower declaring bankruptcy. The process of debt settlement usually requires consumers to make monthly payments to an escrow bank account until there is enough money for the debt settlement company to negotiate with creditors.

On average, consumers who complete a debt settlement program reduce their debt by 45% (source).

The goal is to find the lowest possible amount the creditor will accept to discharge their clients’ unsecured loans. There are two main types of settlements: lump-sum and term settlements. In a lump-sum settlement, the firm makes one large payment to the creditor. In the case of term settlements, the firm makes multiple payments over time.

Creditors often sell delinquent accounts to debt collection agencies when consumers are late on their payments. In such cases, the debt settlement companies negotiate directly with the collection agencies.

Does debt settlement help consumers save money?

Although debt settlement is not for everyone, it does provide savings to most consumers. According to a statistical review prepared by Hemming Morse LLP on behalf of the American Fair Credit Council (AFCC), 95% of clients saved money after fees (source).

The review analyzed 400,000 clients and 2.9 million accounts enrolled in debt settlement programs from 2011 to 2017. As you can see in the chart above, only 5% of clients do not achieve a settlement within the first year.

Debt settlement firms are not allowed to charge for their work until they settle an account. In the vast majority of settlements, the savings for consumers exceed the fees charged by firms.

According to the AFCC’s review, on average, for every $1 a debt settlement client pays in fees, they receive $2.64 in savings. As the chart below shows, the clients analyzed in the 2011 to 2017 report incurred $1.0 billion in fees and reduced their debt balance by $2.6 billion.

Of course, these savings may have been higher for consumers if borrowers had negotiated directly with creditors. But a similar argument could be used when hiring investment advisors, tax professionals, or mechanics. It is often cheaper to do the work yourself, and there is no guarantee the results will be better if you hire a professional. However, many people are happy to pay for the service, particularly when they don’t have the time or know-how to do so themselves.

Debt settlement and credit scores

Debt settlements will hurt your credit score, particularly if you settle accounts that are in good standing. First, your credit score will drop when you miss payments in order to contribute toward the debt settlement fund. Your credit score will drop further if you settle the account for less than the full balance. The more credit cards and loan accounts you settle, the greater the damage to your credit.

According to data from VantageScore, a single account settlement can lower your credit score by 45 to 130 points depending on how good your credit score is when you settle. The higher your credit score, the worse the damage to your credit. For instance, if you have a credit score of 660 or higher, your credit score can drop from 90 to 130 points. If your score is below 660, the damage can range from 45 to 65 points.

However, debt settlements are designed as a last recourse for people who can’t afford to pay off their entire debt. Typically, good candidates for a debt settlement don’t have great credit. If you have good credit, you may want to consider a debt consolidation loan. Unfortunately, lenders rarely offer debt consolidation loans to consumers with a high debt-to-income ratio.

Debt settlements and taxes

In some cases, the IRS will consider “forgiven debt” as taxable income. This could lower considerably the savings you receive from a debt settlement. The “good news” is that, normally, the IRS will exclude the income from forgiven debts if the taxpayer is insolvent (source). Taxpayers are insolvent when their total liabilities (debts) exceed their assets The IRS uses Form 982 to determine whether income from debt forgiveness is taxable.

What is the size of the debt settlement industry?

There are several ways to measure the size of the debt settlement industry. For instance, the HTF Market Report put the value of the debt settlement industry at $438.6 million in 2018. Here we will consider the number of settlements, debt enrolled, number of consumers, revenue, and total economic output.

Number of settlements in 2018: 902,449

In 2018, there were a total of 902,449 accounts settled by debt settlement companies, according to a 2019 report by John Dunham & Associates. However, the aggregate number of open accounts was 2.9 million, spread over 400,000 consumers.

Enrolled debt in debt settlement programs in 2018: $5.1 billion

Debt settlement companies reduced the debt balance of clients from $5.1 billion to $2.5 billion. The average settlement amount was $2,727. These figures refer exclusively to accounts settled in 2018.

The latest aggregate data on the size of the debt settlement industry from the American Fair Credit Council puts the total debt enrolled with debt settlement companies at $12 billion (2017). Of course, this does not include debt settlements negotiated directly by consumers. A look at the total charge-offs by banks gives an estimate of the potential for growth of the industry.

Revenue in fees collected by debt settlement companies: ~$994 million

Debt settlement companies charge a percentage of the savings they generate for their clients. On average, debt settlement companies help negotiate a reduction of 55% of the debt enrolled and charge a fee of 22.2% of the enrolled debt (source). In 2018, the industry settled $4.48 billion in debt, which at a rate of 22.2% amounts to approximately $994 million in fees.

Economic output:~$2.7 billion

Another way to measure the size of the debt settlement industry is to look at how much it contributes to the US economy. According to estimates by John Dunham & Associates, the debt settlement industry has an economic output of $2.7 billion if you include the activity of the 226 debt settlement firms and their suppliers. It employs 5,215 workers who generate $490.4 million in salaries.

If you include supplier and induced impacts of companies that do business with debt settlement companies, the industry generates an additional 28,000 jobs, $1.9 billion in wages, and $659.6 million in taxes.

The average debt per settlement account has dropped by 16% since 2012

Although the number of consumers enrolled in debt settlement programs has increased, the average amount per account has dropped from $4,802 to $4,132.

This trend mirrors the data we in our Consumer Credit Card Study, where we observed a growth in the percentage of households that carry credit card debt but a drop in the average balance of credit card accounts.

The number of accounts enrolled with a debt settlement company grew by 820% from 2012 to 2017

The number of consumers enrolled in a debt settlement company in 2017 was 710% higher than in 2012, despite delinquency rates being much lower. After the recession, American consumers had several years of historically low delinquency and charge-off rates. However, in the last two years, delinquency rates and charge-off rates have increased.

Debt enrolled with debt settlement companies grew by 700% from 2012 to 2017

The average consumer enrolled in a debt settlement program has seven accounts with an average balance of $4,132 (source).

Debt settlements by state

As of 2019, there are 32 states and the District of Columbia, where debt settlement is widely available. The lack of availability of debt settlement companies has had an effect on the total number of settlements and dollar amounts settled.

California and Texas account for 29% of all debt settlement dollars

California, Texas, Florida, New York, and Pennsylvania account for more than 50% of all debt settlement dollars.

New Mexico has the highest debt settlement per capita

You would expect the states with the highest population to lead the way in total debt settlement amounts. However, the playing field widens out when you look at the debt settlement to population ratio.

New Mexico has the highest per capita ratio, with an average of $13.54 per person. Alaska ($12.45), Maryland ($12.20), New York ($11.41), and Arkansas ($11.22) are close behind.

Demographic data on debt settlement consumers

Debt settlement programs target struggling consumers who are looking for a path to better financial health. What does the typical debt settlement program user look like? Here are some insights into the demographics of debt settlement.

61% of households have full access to debt settlement firms

Debt settlements occur in all states, but because of government restrictions and regulations, it is harder for consumers to access professional debt settlement services in certain states. Not surprisingly, the number of settlements in those states is much lower.

The average consumer in a debt settlement program has $6,223 in credit card debt

The average credit card debt for debt settlement participants is similar to the overall credit card debt of consumers in the United States. The current trend shows an increase in credit card debt and credit card limits.

The median income of consumers in debt settlement programs is 42% higher than the median American

The median income of consumers in debt settlement programs is $61,640, which is more than $18K more than the median American full-time worker. Two-thirds of debt settlement participants (66%) earned more than $50,000 a year. The median consumer enrolled in a debt settlement was 38 years old. Compare that to the median income of 35 to 44-year-olds in 2017, $42,823.

Similarly, 61% of consumers in debt settlement programs have attended college. In contrast, 47% of 25 to 29 year-olds had earned an associate degree or higher in 2018 (source).

What is the history of the debt settlement industry?

As a concept, debt settlement has been around for thousands of years. In the United States, it has only been a widely available option for consumers since the early 2000s, mostly through lawyers that helped negotiate reduced payoffs for existing clients.

The growth of the debt settlement industry correlates with the increase of consumer debt in the United States. The loosening of consumer lending practices has made it easier for Americans to borrow money. However, new limitations to Chapter 7 bankruptcy protections 2005 made it harder for consumers to discharge their debts. This helped boost the debt settlement industry, which saw further growth with the Great Recession of 2007-2009.
The expansion of the debt settlement industry and the lack of regulation and consumer protections allowed debt settlement scammers to tarnish the reputation of the sector in the eyes of many consumers and regulators. One of the main issues was that, like bankruptcy attorneys, most firms charged fees to consumers before they settled an account. However, bad actors in the industry failed to deliver on their promised services leaving customers in worse financial situations.

2010 FTC regulations

In 2010, the Federal Trade Commission — in consultation with reputable debt settlement companies — issued new regulations. These rules prohibited debt settlement firms from charging fees until they first completed their work and settled an account. Also, consumers must ratify any settlement offer before debt settlement companies can pay creditors. Debt settlement firms that continued charging fees in advance were sued.

After the 2010 FTC ruling, the leading debt settlement companies created the American Fair Credit Council, a trade group that helps debt settlement companies comply with FTC regulations and follow best practices.

The debt settlement industry today

Immediately after the adoption of the FTC rules, the number of accounts enrolled dropped dramatically as debt settlement firms adapted to the new model. Nevertheless, as consumers began to understand the benefits of the pay for performance model as opposed to the previous “pay in advance” model, the number of new enrolled accounts grew.

In the last 7 years, the industry has become more legitimized and grown considerably. The new regulations had the desired effect of excluding companies that didn’t have the capital to cover expenses while working on consumer accounts. However, the changes benefited larger and more established debt settlement firms that no longer had to compete with smaller firms that were squeezed out of the market.

An unintended consequence of the FTC rules may have been an increase in the fees charged to consumers because of the reduction of competition.

Industry trends – Household debt

The recent growth of the debt settlement industry has occurred in a period when the purchase volume of consumers has grown faster than outstanding balances. After the recession, consumers borrowed less, and delinquency dropped to historically low levels. However, that trend has changed in the last two years.

Delinquency rates and charge-off rates are now above pre-recession levels. Delinquency is defined as a loan or credit account that is past due 30 days or more. Charge-offs are the value of leases and loans that lenders remove from their books and charge against loss reserves. The charge-off rate is a measure of the percentage of defaulted loans in comparison to the total amount borrowed.

Charge-off rates for consumer loans have increased by 15% while real estate loans have dropped to 0% in the last 5 years

Historically, secured loans, such as mortgages, have much lower charge-off rates despite having similar delinquency rates to other loan types. Of course, the reason for the low charge-off rates is lenders can foreclose on real estate loans. The sale of the property, which usually covers the balance of the delinquent loan and reduces the charge-off rate. In the second quarter of 2019, the charge-off rate for residential real estate loans was -0.02%. Which is why mortgage lenders can offer much lower interest rates.

Secured loans, such as mortgages and car loans, do not qualify for discharge in bankruptcy. Student loans, 90% of which are federal loans, are typically not eligible for bankruptcy either. Therefore, they usually don’t qualify for debt settlement programs.

Credit card delinquency rates have increased by 21% in the last two years

The delinquency rate for consumer loans (credit cards and personal loans) was at its lowest in the second quarter of 2015 (1.98%) and has since grown to 2.35%. Credit cards alone increased from 2.15% to 2.56%. Unsecured personal loans and credit card debt take the lion share of the accounts managed by debt settlement companies. If this trend holds, we can expect significant growth in the debt settlement industry.

The charge-off rate for credit cards is four times higher than for personal loans

Most of the accounts enrolled with debt settlement companies are from credit cards and unsecured personal loans. That is because personal loans don’t leave lenders much of recourse once they report an account as delinquent to credit reporting agencies.

The future of the debt settlement industry

The latest household debt and credit report by the Federal Reserve Bank revealed that total household debt increased by $192 billion. That is a 1.4% growth over the first quarter of 2019 and the 20th consecutive quarter increase.

Our current household debt peak is $1.2 trillion higher in nominal terms than the previous peak of $12.68 trillion in household debt in the third quarter of 2008. If you account for inflation, the household debt in debt was $15.11 trillion in 2019 dollars, which means we are still $1 trillion below the last household debt peak.

Nevertheless, the current household debt trend, delinquency rates, charge-off rates, and debt settlement data do suggest the debt settlement industry will continue to see significant growth for years to come.