U.S. adults’ alcohol consumption is at a staggering low—just 54% report drinking in 2025, the lowest since Gallup began polling in 1939. Leading this sobriety shockwave? Republicans, whose drinking rate dropped to 46%—a dramatic 19-point fall from 2023—while Democrats slipped by just 3 %. Health concerns, financial pressure, and cultural signals are driving America’s changing relationship with alcohol.

We’ve got good news to share. SuperMoney is on the 2025 Inc. 5000 list—our fifth consecutive year being recognized among America’s fastest-growing private companies. We’re proud of the streak, but even more excited about what it lets us keep building for you.

President Trump has signed an executive order that could open the door for cryptocurrency, private equity, and real estate investments in 401(k) plans. While the move offers potential new opportunities for retirement savers, experts say employers will be cautious before adding high-risk or complex assets to their plans.

A new study by Empower reveals that Americans spend nearly four hours a day thinking about money. Gen Z leads the trend, with nearly five hours a day on average. While financial stress plays a role, many are turning their money mindset into action. This mental load, if managed well, can actually become a powerful tool for change.

A Japanese luxury reseller stunned the fashion world by buying Jane Birkin’s original Hermès Birkin for over $10 million. But this isn’t just about fashion. It’s about legacy, exclusivity, and investment. Discover the story behind the world’s most expensive handbag and the bag that sparked it all.

The new “no tax on tips” law delivers a welcome tax break for service workers by exempting up to $25,000 in tip income from federal income taxes. It’s a meaningful win for many in hospitality and leisure, but the law doesn’t go as far as some headlines suggest. Workers still owe payroll taxes, and a closer look reveals that higher earners see the biggest benefits. Here’s what the law really does—and what it means for your paycheck.

Have you ever wondered why gas costs so much more in California than in Texas? Gas prices aren’t just about the cost of crude oil. State taxes, refinery locations, environmental regulations, and demand all play a role. For example, West Coast states often have higher prices due to stricter fuel standards and fewer refineries. In contrast, states like Texas benefit from nearby refineries and lower fuel taxes.

The Labubu doll craze is more than a quirky collector trend. It’s a lens into shifting consumer behavior, economic uncertainty, and China’s growing soft power. Driven by curated scarcity, affordable emotional luxury, and a desire for cultural identity, toys like Labubu and brands like Pop Mart reveal how consumers are seeking joy, control, and connection in unpredictable times.

Starting in late 2025, paper Social Security checks will be retired for good. In an executive order designed to modernize federal benefits systems, President Trump has directed the SSA to transition all benefit payments to electronic formats by September 30, 2025. The move promises big savings and fewer delays but also raises concerns about access and implementation. Here’s what it means and how recipients can prepare.

Realizing you’re behind on retirement savings can be daunting, but it’s not insurmountable. With focused strategies and a proactive approach, you can still achieve a comfortable retirement. This guide provides actionable steps to help late starters catch up and secure their financial future.