CrowdRise is the largest online fundraising platform for raising charitable donations. It was founded in 2009 by power couple Edward Norton and Shauna Robertson, and Robert and Jeffrey Wolfe: founders of the outdoor apparel brand Moosejaw.
Although CrowdRise focuses on non-profit causes, it´s certainly a for-profit company. And a successful one at that. Such is the case that in 2014, the Detroit-based Company received $23 million in funding from Bezos Expeditions, CAA Ventures, Fred Wilson and Index Ventures.
CrowdRise makes it easy for people and organizations to fund great causes. Just set up a profile, create a fundraiser and share your passion with others. The fees are among the lowest in the business and there are no goal requirements or campaign deadlines.
Setting up a fundraiser is free. Once you start getting money, CrowdRise will keep 3%. This includes credit card fees. This is less than most fundraising platforms. Typically fundraisers charge 3% to 5% plus credit card fees, which often brings up the total cost to 8%.
Fundraising platforms for good causes is a competitive business to be in. CrowdRise has succeeded in creating a profitable business plan that has attracted deep pockets. This are advantages that differentiate CrowdRise:
- No goal requirements
- No campaign deadlines
- Simple fee schedule
- Only 3% (sometimes less) of donations go toward fees
- Credit card fees included in the platform fee.