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Top Real Estate Social Networks And How To Use Them

Last updated 05/07/2024 by

Benjamin Locke

Edited by

Learning how to use the unique features of Facebook, Instagram, TikTok, and LinkedIn for real estate marketing is important. Strategies include showcasing property listings, engaging with different audiences, and strengthening the brand presence and trust online.
Real estate and social media have become closely intertwined, with platforms offering new ways to view homes and connect with agents. Social networks allow realtors to share listings and virtual tours, reaching a wider audience than traditional methods. This fusion allows for immediate interaction and feedback between potential buyers and real estate professionals, transforming how properties are marketed and sold.

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For real estate marketing, Facebook provides a versatile platform with a vast user base, invaluable for reaching a diverse audience. Crafting a robust presence begins with establishing a dedicated business page for your real estate firm, providing a hub for your marketing activities. Regular posts with professional photos and videos of your listings can attract potential buyers, while the creation of albums can neatly categorize properties by type, price range, or location. Engaging with the community is facilitated through features like polls and live sessions, which can offer real-time interaction and valuable feedback.

How to market real estate on Facebook

  1. Create a Facebook Business Page, filling in all relevant details for your real estate business.
  2. Use Facebook Marketplace to list properties, offering a detailed view with images, types, prices, and more.
  3. Implement Facebook Dynamic Real Estate Ads for automated, targeted property showcasing.
  4. Collect prospect data efficiently with Facebook Lead Ads to gather contact information from potential clients.
  5. Engage with your audience in real time through Facebook Live for virtual tours and Q&A sessions.
  6. Post diverse content on your Business Page like buyer showcases, local business features, special deals, and real estate news.
  7. Utilize engaging visuals with high-quality images and videos to highlight properties and attract viewers.
  8. Collaborate with local influencers to boost your brand’s credibility and reach a wider audience.
  9. Drive traffic to your website with engaging and detailed listing posts.
  10. Boost your posts to increase visibility, gain more followers, and generate more leads.


Instagram can be a game-changer for real estate marketing with its visually-driven format that captures attention swiftly. For real estate professionals, the key to success on this platform lies in showcasing the appeal and features of properties through striking visuals. Creating a professional Instagram Business account for your agency is the first step. Regular postings of high-resolution images and video content that highlight the distinctive attributes of your listings can significantly enhance visibility. There are an array of formats Instagram offers; from Stories, which provide a temporary glimpse into new properties or behind-the-scenes looks, to IGTV for more comprehensive content, like full property tours or expert discussions on market trends.

How to market real estate on Instagram

    1. Set up a professional Instagram Business profile for your real estate agency.
    2. Post high-quality images and videos of properties, highlighting unique features and details.
    3. Use Instagram Stories to offer virtual tours and sneak peeks into new listings.
    4. Utilize IGTV for longer-form content, such as detailed property walkthroughs or market analysis.
    5. Leverage Instagram Reels for quick, engaging clips about properties, testimonials, or real estate tips.
    6. Incorporate relevant hashtags to improve discoverability, including local area and property-specific tags.
    7. Tag locations to attract potential buyers searching for properties in specific areas.
    8. Engage with your audience through polls, questions, and direct messages to foster relationships.
    9. Collaborate with local influencers and businesses to extend your reach.
    10. Analyze your post-performance with Instagram Insights to refine your strategy and improve engagement.


TikTok’s rise as a content powerhouse offers a fresh and dynamic avenue for real estate marketing, tapping into a platform where short-form videos reign supreme. To capitalize on TikTok’s potential, real estate agents should focus on creating engaging, quick-hitting content that highlights the visual allure of properties. Start by setting up a TikTok profile dedicated to your real estate business, ensuring it’s optimized with a professional bio and contact details. Then, craft snappy, visually appealing videos that showcase homes, featuring quick tours, standout features, or mini-stories about the properties.

How to market real estate on TikTok

  1. Create a TikTok profile dedicated to your real estate business and personalize it to your brand.
  2. Post short-form video content regularly, offering tips for home buyers and sellers.
  3. Share success stories from your clients and insights into the real estate market.
  4. Provide virtual tours of properties, highlighting unique features and selling points.
  5. Offer advice on becoming a successful real estate agent or investing in real estate.
  6. Engage with followers by responding to comments and creating content based on their feedback.
  7. Use relevant and trending hashtags to increase visibility and reach a wider audience.
  8. Collaborate with other real estate professionals and influencers to grow your network.
  9. Keep up with TikTok trends and participate to show your brand’s personality.
  10. Analyze your TikTok analytics to understand what content performs best and optimize your strategy accordingly.

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