Personify Financial Personal Loans

We invented a new approach to unsecured personal loans. Every year lenders say "no" to millions of people looking for unsecured installment loans. They say it's too risky to lend to anyone whose credit isn't "prime". All it takes is an accident, illness, or unexpected expense and some lenders won't lend to you. Even if you're working and paying your bills. The problem isn't that you're too risky. It's that some lenders may just plug a few numbers into an old formula, and that's that. They don't look at the entire you. We've invented a new way to let deserving people like you borrow the money you need at affordable, fixed rates.

Many lenders confuse you with your data. To them, you're a social security number, a birth date, and a credit score. And that's about all. Personify is different. Our online loan application is simple and fast. But behind the scenes, we're doing some complicated calculations and comparisons to see if we can help you get the money you need. Some of your numbers might not look good to another lender. Even so, you could still be a good candidate for an unsecured personal loan from us. Because we look beyond the surface (that’s what the complicated calculations are about). Some lenders have come up with ways to make your financial data work against you when you're looking for a personal loan. We created ways to make the information we gather work in your favor. While other lenders may consider just a few pieces of information, we look at many. We make the effort to see your entire financial story. Other lenders may design their formulas to say "no" to most requests for small personal loans. We designed ours to look for opportunities to approve you. So even if you’ve had trouble getting approved in the past, we may still be able to help. Personify tailors the rates and terms of a loan to your unique financial situation. We want to make sure we’re a good match for your needs and you don’t get stuck with a loan you can’t really afford. Just because you can apply for a Personify loan online and we use powerful technology doesn't mean we're anonymous. Quite the opposite, in fact.

Without the right context, numbers can be easily misinterpreted. Our decision engine uses advanced technology to compile your overall ability to pay, work history and income stability to determine your eligibility. We don’t want an accident or late payment to keep you from getting the money you need.