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Last Updated: 04/18/2025

American Family Auto Insurance

in Car Insurance from American Family

Last Updated: 04/18/2025

American Family Auto Insurance logo
Strongly not recommended14 total votes
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2 users are unsure
10 users don't recommend
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Community Rating

Strongly not recommended

Financial Strength Rating

A(Verified 04/18/2025)

Number of Reviews

14

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American Family Auto Insurance Review

American Family is a car insurance carrier based in Madison, WI. The insurance company was founded in 1927 and offers car insurance in 19 states in the USA.
If you're considering whether American Family Auto Insurance is a good option for you, read on.

American Family Auto Insurance Pros & Cons

American Family Auto Insurance FAQ

What types of car insurance coverage options does American Family Auto Insurance offer?

Although we often talk about car insurance in the singular, it really includes several types of coverage options.

American Family Auto Insurance customers can also add the following riders or endorsements to their insurance policies:

  • Accident Forgiveness: American Family offers accident forgiveness, which excuses your first accident. This means no insurance rate increase, even if it's your fault.
  • Transportation Network Company or ride-sharing coverage: Standard car insurance policies don't provide coverage the moment you log into a TNC or a ridesharing app like Uber or Lyft. This endorsement covers this gap.
  • Modified Vehicle Insurance: This coverage, also known as customized parts and equipment coverage, can help repair or replace alterations and upgrades you make to your vehicle. Notice that most car insurance policies will only cover original equipment so you may want to consider this policy if you've invested a lot of money on aftermarket parts and upgrades.
  • Travel Expenses / Trip Interruption Coverage: This coverage helps pay for non-refundable expenses if your trip is delayed or canceled due to an accident, mechanical breakdown, theft, injury, unexpected illness, or some other covered event.
  • Rental Car Coverage: Rental car coverage, also known as rental car reimbursement, pays for the cost of a car rental if you can't drive your vehicle because of a covered loss, such as a car accident, theft, or vandalism.
  • Non-Owner Liability Coverage: This policy is designed for people who drive a vehicle they don't own. It is also used by businesses who want to provide coverage for their employees when they use their personal vehicles for work. In some cases this endorsement will also cover rental vehicles.
  • Loan / Lease / GAP Coverage: GAP coverage covers the difference between what you owe on your vehicle and its current cash value in the event of a total loss.
  • Emergency Roadside Service: Coverage varies by carrier but it typically includes jump starts for dead batteries, labor to change a flat tire, towing, and lockout services.

Does American Family Auto Insurance have roadside assistance?

Emergency Roadside Service available. Yes, American Family offers roadside assistance to policyholders. Coverage varies by carrier but it typically includes jump starts for dead batteries, labor to change a flat tire, towing, and lockout services.

Does American Family Auto Insurance offer ridesharing insurance?

Ridesharing coverage available. : Yes, American Family Auto Insurance offers ridesharing insurance to policyholders as a rider or endorsement. Standard car insurance policies don't provide coverage the moment you log into a TNC or a ridesharing app like Uber or Lyft.

What benefits does American Family Auto Insurance offer?

American Family Auto Insurance offers the following benefits to its customers:
  • 24/7 Phone Availability: Customer service is staffed around the clock.
  • Local Agents: Perfect for people who prefer the personal touch of a local insurance agent.
  • Free Policy Cancellation: No cancellation fees for ending your policy early.
  • Digital Claims Reporting: Never fax or mail a document again.
  • Mechanical / Auto Body Repair Network: Enjoy the competitive prices and peace of mind of having access to a network of service and repair shops.

What insurance discounts does American Family Auto Insurance offer?

When you ask for an insurance quote with American Family Auto Insurance, make sure you ask for all the insurance discounts you qualify for. These are the insurance discounts currently available that are specific to car insurance.
  • Internal Safety Features: American Family Auto Insurance offers additional savings if you have seatbelts, airbags, and similar safety features. Ask what other safety features on your car will trigger an inurance discount.
  • Low Annual Mileage: If you don't put many miles on your car (typically under 15,000 miles a year) you may qualify for an insurance discount.
  • Telematics Device (Usage-Based Insurance): You can qualify for an insurance discount if you agree to install a sensor that records your driving habits.
Want more insurance discounts? Check the insurance discounts tab for a full list of general policy insurance discounts you can qualify for with American Family Auto Insurance.

How does American Family calculate insurance rates?

Car insurance companies guard their risk-assessment algorithms as a trade secret, and American Family is no exception. However, you can be confident that American Family Auto Insurance will take into consideration your driving record, age, gender, marital status, and address.
Other factors it will take into consideration are your vehicle (make and model), insurance history, and how you use your car.

Does American Family Auto Insurance use your credit score?

It is safe to assume that, when legal, a car insurance company will use your credit score as a rating factor. There are two exceptions.
  1. If you live in California, Hawaii, or Massachusetts, a car insurance company is not allowed to use your credit report as a rating factor.
  2. There are also a handful of car insurance companies that base their insurance rates exclusively on telematic data. These companies collect information on your driving behavior and use it to determine the risk you pose as a driver.

How can I get a American Family Auto Insurance insurance quote

  • Visit the American Family website.
  • Fill out the insurance online quote application form. You will typically need to provide personal information, such as your name, vehicle, driver's license, and address.
  • Check the information is accurate and submit your application.

SuperMoney Disclosure: SuperMoney.com is an independent, advertising-supported service. The owner of this website may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. Read more...

Editorial Disclaimer: Editorial and user-generated content on this page is not provided or commissioned by the issuer. Opinions expressed here are the author's alone and have not been approved or otherwise endorsed by any financial institution, including those that are advertising partners.

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Message from American Family Auto Insurance

With American Family, you’re in the driver’s seat. Pick your perfect coverages, pile on the discounts, get rewarded for your safe driving habits and so much more! See how we help you take control of what you pay at every step of the way. With customizable coverage options, we'll help you find a policy that protects what matters most to you. Here are just a few types of car insurance we offer. By adding this inexpensive coverage to your auto policy, a single call is all it takes to get you back on the road and back to pursuing your dreams. You can't live without your car. When the unexpected happens, know that you can get a rental car and continue to get around. Having accident forgiveness insurance coverage gives you peace of mind that, if you’re in an accident and file a claim, you won’t be penalized for one mistake.

Contact

Headquarters

6000 American Parkway
Madison, WI 53783
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Hours of Operation

Sunday
Closed
Monday
9:00AM - 5:00PM
Tuesday
9:00AM - 5:00PM
Wednesday
9:00AM - 5:00PM
Thursday
9:00AM - 5:00PM
Friday
9:00AM - 5:00PM
Saturday
Closed

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